For men over 40

The 40-Day Home Strength Challenge for Men Over 40

20 minutes a day at home. No gym, no equipment. Get back in shape at your own level, even if you haven't trained in years.

  • 20 min a day
  • At home
  • No equipment
  • Any fitness level
Start the challenge $49

One-time paymentNo subscription30-day money-back

Start the challenge $49

Watch first: how the 40 days work5 min

  • Strength Ladder4 levels for every move
  • 60-second check-inYour plan starts at your level
  • Joint-friendlyA warm-up made for 40+
  • Day 1 vs Day 40Proof in your own numbers
From our trainer's clients

In their own words

“When I started, even tying my shoes was a struggle. Forty days later, I can bend down, tie them, and get on with my day without thinking twice about it. I feel stronger than I have in years.”

Frank DawsonBakery Owner
Strength3 → 9Stamina2 → 8

“I spent 30 years coaching everyone else to get moving. Finally decided it was time to take my own advice. Forty days in, I’m stronger, my stamina is up, and I feel better overall. Should’ve done this years ago.”

Barry WhitmoreRetired PE Teacher
Strength4 → 10Stamina3 → 9

“I used to need the rope to help pull myself up off the dock. Not anymore. I’m moving better, feeling steadier, and getting back to doing things without needing a hand. That alone makes this worth it.”

Vic HarlowLocal Fisherman
Strength2 → 7Stamina2 → 8

“I’ve walked the same route and climbed the same 300 stairs for 22 years. Lately, they’ve started feeling a whole lot easier. I’ve got more energy at the end of the day, and that’s a big deal when you’re on your feet all day.”

Ray MitchellMail Carrier, Route 7
Strength3 → 8Stamina4 → 10

“I spend most of my day working under cars. Getting back up used to be the part I dreaded. Now I’m moving easier, feeling less stiff, and getting through the workday without all the groaning. My back appreciates it, too.”

Gus PorterAuto Mechanic, Porter’s Garage
Strength4 → 9Stamina3 → 8

“Between town events, ribbon cuttings, and long days on my feet, I used to feel worn out by the end of the day. Now I’ve got more energy and feel much stronger. I even made it through the town fair without running out of steam.”

Bryan CutchenMayor of Oakridge
Strength2 → 8Stamina3 → 9

These men did the same 40-day program with our trainer online, before the app existed. Strength and stamina are the trainer's ratings from 1 to 10, Day 1 to Day 40. Shared with their permission. Results vary.

Today's price

Start today for $49

Everything includedYou save $40

The 40-Day Home Strength Challenge for Men Over 40

$49
$89one-time payment · CAD

Price goes up to $89 in

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$49 is only for the next 100 members, or until soon at 11:59 PM ET. Whichever comes first.

  • 40 guided sessions in the app
  • Your plan from the 60-second check-in
  • Video demos with easier and harder versions
  • Day 1 and Day 40 strength test
  • Bonus: Joint-Friendly Warm-Up
  • Bonus: The Simple Protein Plate
  • Bonus: Restart Mode

Secure checkoutInstant access

30-day money-back guarantee

Not for you? Email us within 30 days and we refund every cent. No forms, no questions.

Less than one session with a trainer

In Canada, one session with a personal trainer costs about $60 to $150. The whole challenge is $49, for all 40 days. Source: Fitness Avenue

What happens after you click

  1. Pay securelyCard, Apple Pay or Google Pay.
  2. Check your emailYour link arrives within a minute.
  3. Do the 60-second check-inYour plan is ready. Day 1 can be tonight.
Who it's for

Built for real life after 40

This is for you if
  • You're over 40 and want to feel strong again
  • You'd rather train at home than drive to a gym
  • You have 20 minutes a day, not two hours
  • You stopped training years ago, or you keep starting and stopping
Not for you if
  • You want a bodybuilding or competition plan
  • You want results without doing the work

Ready to start on your own rung?$49 one-time payment · 30-day money-back guarantee

How it works

The Strength Ladder

Every move has 4 rungs, from easy to hard. A 60-second check-in puts you on the right rung. Hit your target reps two sessions in a row, and you climb one rung.

Push

Chest, shoulders, arms

  1. 1Wall push-upHands on the wall
  2. 2Counter push-upHands on a kitchen counter
  3. 3Knee push-upOn the floor, knees down
  4. 4Full push-upThe real thing

Legs

Thighs, hips, glutes

  1. 1Chair sit-to-standSit down, stand up, no hands
  2. 2Box squatTouch the chair, stand up
  3. 3Bodyweight squatNo chair
  4. 4Split squatOne leg forward
  • Start where you areThe check-in picks your rung on every move. No guessing.
  • Climb when readyTarget reps twice in a row, then the next rung unlocks.
  • Never stuckEvery move has an easier rung for the days your body says slow down.
The 40 days

Four phases. One short session a day

  1. Days 1 to 10

    Foundation

    Learn the moves, find your rungs, take the Day 1 test.

  2. Days 11 to 20

    Build

    More reps on the same rungs. The habit starts to stick.

  3. Days 21 to 30

    Climb

    Step up to harder rungs on the moves you've owned.

  4. Days 31 to 40

    Prove it

    Your strongest sessions, then the Day 40 test.

Day 1 vs Day 40

On day 1 and day 40 you test push-ups, squats and a plank hold. The app puts the two results side by side, so you see exactly what changed.

Your Day 1 test can be tonight.$49 one-time payment · 30-day money-back guarantee

What you get

Everything in one app on your phone

  • 40 guided sessions, about 20 minutes each
  • A short video demo for every move, with an easier and a harder version
  • Your own plan, set by a 60-second check-in
  • The Day 1 and Day 40 strength test
  • Progress, streaks and badges you can see
  • A daily reminder at the time you pick
  • Works on iPhone and Android, no app store needed
Included free

3 bonuses for the 3 things that usually get in the way

Bonus 1

Joint-Friendly Warm-Up

5 minutes before every session to get your knees, hips and shoulders moving.

For when you think: "My joints aren't what they used to be."

Bonus 2

The Simple Protein Plate

What to put on your plate to support your training. One page and a shopping list. No calorie counting.

For when you think: "I don't know what to eat."

Bonus 3

Restart Mode

Missed a few days? The plan picks up where you are. No guilt, no starting over.

For when you think: "I always fall off after a week."

Why you can trust it

No hype. Numbers you can check

Your own proof

The Day 1 and Day 40 tests show your numbers, not ours. You'll know exactly what changed.

Follows the official guidelines

The CDC recommends muscle-strengthening activity at least 2 days a week, working all major muscle groups. Every week of the challenge covers legs, hips, back, core, chest, shoulders and arms. Source: CDC

Built by a certified trainer and nutritionist

Every session, every move and the eating guide were written and checked by a certified personal trainer and nutritionist.

It's never too late

After 30, men lose as much as 3% to 5% of their muscle per decade. Harvard Men's Health Watch: it's never too late to rebuild it, with a plan. Source: Harvard Health

Questions

What men over 40 ask first

I haven't trained in years. Is this too hard?

No. The check-in puts you on an easy rung, like wall push-ups or standing up from a chair. You only climb when you hit your reps twice in a row.

What if my knees or back give me trouble?

Every session starts with the joint-friendly warm-up, and every move has an easier rung. If something hurts, stop and talk to your doctor. The challenge is a training program, not a treatment for pain or injury.

Do I really need no equipment?

Yes. A bit of floor, a wall and a sturdy chair. That's all.

How long does it take each day?

About 20 minutes, warm-up included.

Is this a subscription?

No. You pay once and keep access. Nothing renews, nothing to cancel.

What phone do I need?

Any iPhone or Android phone with a browser. You add the app to your home screen in a few seconds. No app store.

What if I miss a day?

Restart Mode picks up where you are. Your 40 sessions wait for you.

What about food?

You get The Simple Protein Plate: plain advice on what to eat to support your training. It's not a diet.

Will the price go up?

Yes. $49 is only for the next 100 members, or until the date shown at the top of the page. Whichever comes first. Then it's $89. Join now and you pay $49 once, and never more. All prices are in Canadian dollars.

When do I start?

Right away. Your link arrives by email within a minute. Do the 60-second check-in and Day 1 can be tonight.

How do refunds work?

Email us within 30 days of buying. We refund in full.

When do I get access?

Right after payment, by email.

Day 1 can be today

40 days from now you'll have your own numbers to compare.

Start the challenge $49

One-time paymentNo subscription30-day money-back